Oct 29, 2025
What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again?
This happened to one of my Farm Marketing School members, Stacie.
She raises meat and...
Oct 22, 2025
As farmers, we live and breathe
systems. We know when to seed, when to transplant, when to harvest.
It's all about rhythm and routine.
So why do we make our marketing so much harder than it needs to be?
When I finally embraced this one
simple mindset shift in my marketing — rinse and repeat — everything
changed.
Oct 15, 2025
Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it.
In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well.
This email (from...
Oct 8, 2025
Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty?
In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it matters, how to...
Oct 1, 2025
One of the biggest struggles for new farm businesses? No testimonials.
When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies).
In this episode, I share a simple,...