Jun 10, 2026
What if the fastest way to grow your farm business wasn’t finding more customers… but finding the people who already HAVE your customers’ attention?
In this episode, I’m introducing the concept of the “Dream 25 List” -- a simplified version of the famous Dream 100 marketing strategy -- and showing farmers...
Jun 3, 2026
In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evolved and strengthened over the past year.
In this farm marketing case study, we unpack:
May 27, 2026
What if one sentence could help your customers trust you faster?
In this episode, I’m introducing a powerful marketing tool called a proof sentence — a simple line that helps your customer think, “Yeah… this is probably going to work for me, too.”
A proof sentence doesn’t just describe your product. It shows...
May 20, 2026
Is your farm website reflecting what’s happening on your farm RIGHT NOW… or is it stuck in last season?
A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem…
Our website...
May 13, 2026
May 13, 2026
There’s a missing piece in most farm marketing funnels, and it lives after the sale.
If your customers feel overwhelmed, unsure what to do, or like they’re “failing” with your product… they don’t come back.
In this episode, I’m breaking down the concept of a Success Path -- the intentional...