Mar 25, 2026
Are you selling a product?... or are you selling an OFFER?
Most farmers think they’re selling the product.
“I sell lamb
chops.”
“I sell bouquets.”
“I sell eggs.”
But customers don’t actually buy products.
They buy offers.
In this episode, I unpack the difference between the two, and why learning...
Mar 18, 2026
The other day I found the perfect desk on Facebook Marketplace.
Great photos.
Fair price.
Only ten minutes away from my house.
But I didn’t buy it.
Why?
Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on.
And it...
Mar 11, 2026
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships.
That was it.
40 spots. Hit the revenue goal. Move on.
But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected…
My...
Mar 4, 2026
Ever sit down to write your weekly email…
Cursor blinking. Brain dead.
And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?”
In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content...