Jun 14, 2023
In today's episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm - the mushroom capital of the world. Since 2017, she's been marketing her gourmet mushrooms at a farmer's market, trying to educate a consumer who's only familiar with the cremini mushrooms you might buy at the store.
How do you create interest, pique curiosity, and overcome the "outlier" factor that might keep a person from trying it? This episode is full of practical wisdom based on trial and error of being in the trenches week after week, peddling her wares. We talk website messaging, customer onboarding, rebranding, recipe cards, gateway products, signage, SEO, lead magnets, juggling farm and mom life, and email marketing. You'll find an idea in here for sure to apply to your farm business!
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