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My Digital Farmer | Marketing Strategies for Farmers

Oct 4, 2023

Do people "Google" something that leads to your business?

If so, what are they typing into that search bar?

And is Google recommending your business to them?

If not, you may have an "SEO Problem." In today's episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to share some best practices for how we can improve our SEO performance and drive more organic traffic to our business.

This interview was so good that I hired Julia afterwards to "SEO-proof" my farm business! Whether you decide to hire Julia, too, or DIY it yourself, you'll get some great tips here for how to become more discoverable!

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Who is Julia Bocchese?

Julia is an SEO Consultant for agriculture and horticulture businesses at Homegrown Reach and is the first SEO professor at Drexel University. Her goal is to make SEO strategies approachable and easy to implement for all small businesses so they can reach their customers organically and help their business bloom. She lives in Philadelphia with her Siberian Husky sidekick, her husband, and her baby, and on the side, she's working on revitalizing their previously neglected garden, runs a travel photography site, and experiments with spicy recipes in the kitchen.

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Join my CSA Renewals Course: CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st.

Accelerator Group Coaching - My group coaching program is now closed until next September. But you can sign up to get on the Wait list for next year here.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer