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My Digital Farmer | Marketing Strategies for Farmers

Oct 11, 2023

How often do you hold up a mirror?

If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways:

  1. In our behavior and face to face interactions with customers/prospects.
  2. In our messaging.

In today's episode, I'm revealing "sales secrets" that the great sales reps often leverage to quickly connect with their prospects and close more deals.

It's something known as: "sales mirroring."

Basically, you are holding up a mirror and reflecting back what you are seeing from your customer. It's crazy effective.  I bet you're doing some of this stuff intuitively!

I share with you 4 ways you can use mirroring with one-to-one conversations, and I share how to hold up a "mirror" in your messaging. You'll walk away with LOTS of very practical strategies from this one. Your homework is to practice one of the techniques on one of your customers at the farmer's market next week, and see if you close the sale.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Join my CSA Renewals Course: CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer