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My Digital Farmer | Marketing Strategies for Farmers

Dec 13, 2023

It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat!

This is a rebroadcast of Episode 191 -- because it's THAT good, and I want you to repeat the process again!

I used to avoid this process — partly because I didn’t have a good process that worked for me.

That all changed when I found these evaluation questions. And in today’s podcast, I’m going to share them with you. I spend two separate days working through them for about two hours each time. That’s a total of 4 hours. 

In this episode, I walk you through 9 questions and flesh out examples of what kinds of answers you’re looking for. By the time you’ve really worked through these, I PROMISE YOU that the answers to question #7 “What are your goals for next year” will be pretty clear to you. I love how these questions bring up so many discoveries, limiting beliefs, desires, direction, and clarity for me.

I hope it works for you too.

I encourage you to listen to my episode in its entirety. Then book some time this week to work through the questions — make the process your own. See what comes up for you. Then tell me what you came up with! I’d love to hear one idea… email me or shoot me a DM @mydigitalfarmer on Instagram.

Here are the questions I journal through:

PART 1 – do these on day 1

  1. List everything that has happened to you in the last 12 months related to your business?
  2. What are the lessons from those experiences that you can take into next year?
  3. What do you want to do more of? What do you want to do less of?
  4. What are you still holding onto from last year that is taking up space? And what will there be room for when you let that go? (Think physically, relationally, feelings, possessions, time sucks, mindsets and limiting beliefs)
  5. What are your 5% revenue generating activities?

PART 2 — do these on day 2

  1. What do you want? (Think outside your business. What else do you want for your life?)
  2. What are your goals for next year? What results do you want to produce? (This could include elements of your personal life too).
  3. What specific measure will you use to know that your objective has been realized?
  4. What new habits will you have to adopt to win your game? (Daily? Weekly? Monthly? Quarterly?)

Some of the resources mentioned in this episode:

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code:MDF2023. Head to this special affiliate link to get started:

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