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My Digital Farmer | Marketing Strategies for Farmers

Feb 21, 2024

February 21, 2024

Are you a farm business that uses social media to sell your product? Then today's podcast is a  must-listen.

One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I'm constantly reminding myself that people aren't coming to Facebook or...

Feb 14, 2024

Today, we talk about the importance of creating habits around your product. 

This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks. 

It was new, so it captured my attention.

Tanks Meats hopes that by showing me the "schedule" of daily lunch meals,...

Feb 7, 2024

February 7, 2024

Do you have a signature product you're trying to get your customers to buy? 

I often ask farmers: "Where are you taking people?"

Your Answer: All roads in your business lead to ___________?

If you answered something like "CSA membership," subscription, side of beef, or some other big ticket item, then I...

Jan 31, 2024

January 31, 2024

In today's episode, you're going to hear from a flower farmer who used the "early bird launch sales method" to help her presell 60% of next summer's subscriptions in just 7 days. Megan reached out to me a few weeks after her promotion campaign ended to say, "It worked!!!" (Multiple exclamation points)....

Jan 24, 2024

Farm website updates.

Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically?  How do you even get started?!

In today's episode, I interview an actual website designer who works...