Preview Mode Links will not work in preview mode

My Digital Farmer | Marketing Strategies for Farmers

Dec 21, 2022

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started:

It's the end of the year, and that means it's time for the end of year evaluation and goal setting retreat!


Wait... you don't DO an end-of-year evaluation or goal setting?.... LOL.

If not, I SO get it. Don't beat yourself up. But today, I'm going to inspire you to give it another try. I used to avoid this process too -- partly because I didn't have a good process that worked for me.

That all changed when I found these evaluation questions. And in today's podcast, I'm going to share them with you.

I basically use a series of 12 questions. (I share 9 of them with you today). I spend two separate days journaling on them for about two hours each time. That's a total of 4 hours. (Don't worry... if journaling isn't your thing, I suggest another way to do it in the show).

In this episode, I walk you through 9 questions and flesh out examples of what kinds of answers you're looking for. By the time you've really worked through these, I PROMISE YOU that the answers to question #7 "What are your goals for next year" will be pretty clear to you. I love how these questions bring up so many discoveries, limiting beliefs, desires, direction, and clarity for me.

I hope it works for you too.

I encourage you to listen to my episode in its entirety. Then book some time this week to work through the questions -- make the process your own. See what comes up for you. Then tell me what you came up with! I'd love to hear one idea... email me or shoot me a DM @mydigitalfarmer on Instagram.

Here are the questions I journal through:

PART 1 - do these on day one (2 hours)

  1. List everything that has happened to you in the last 12 months related to your business?
  2. What are the lessons from those experiences that you can take into next year?
  3. What do you want to do more of? What do you want to do less of?
  4. What are you still holding onto from last year that is taking up space? And what will there be room for when you let that go? (Think physically, relationally, feelings, possessions, time sucks, mindsets and limiting beliefs)
  5. What are your 5% revenue generating activities?

PART 2 -- do these on day two (2 hours)

  1. What do you want? (Think outside your business. What else do you want for your life?)
  2. What are your goals for next year? What results do you want to produce? (This could include elements of your personal life too).
  3. What specific measure will you use to know that your objective has been realized?
  4. What new habits will you have to adopt to win your game? (Daily? Weekly? Monthly? Quarterly?)

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.

My Accelerator Coaching program -- join my small group of farmers and entrepreneurs as we build one marketing asset for your business each month together, and coach each other to greatness! Includes a group coaching and mastermind element!

I mention some podcasts that I like to listen to. Here they are:
Mind Your Business Podcast with James Wedmore
Online Marketing Made Easy with Amy Porterfield
The Life Coach School with Brooke Castillo

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at