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My Digital Farmer | Marketing Strategies for Farmers

Feb 1, 2023

Take my 5-Day CSA Startup Challenge - Are you looking for help setting up your first season of CSA? Then join my CSA Starter Challenge. Over the course of 5 days, I walk you through the first 5 key decisions you need to make as you set up the groundwork of your CSA. Each day you receive an email with a teaching video and a small bite-size homework assignment that gets you started on your CSA creation journey!

A few months ago, I booked a room on AirBnB for a vacation home in Washington D.C. I was struck by how powerful the product listing was in helping me make my decision on which home to book. It occurred to me that these home owners created an "offer" in their listing, and I was looking for certain information over others to help me make my choice.

We can learn a lot about how to create compelling offers from AirBnB...

If you're a CSA farmer having trouble selling your CSA shares to new customers, perhaps the issue is that you haven't created a compelling enough offer. Building a clear and irresistible CSA membership package is tough at first! What do you talk about? What features do you bring up? In today's episode, I share a recording of one of my workshops from the 5-Day CSA Startup Challenge I ran in January, 2023. This training taught what elements to include in your CSA package, and what to talk about in your CSA's product description of your store. It was so good and densely packed with value, that I decided to repurpose it on this podcast.

If you're a brand-new CSA farmer, use this training to help you write out your CSA description and map out what's included in the CSA membership package. If you're NOT a CSA farmer, you can use this content to help you optimize your product listing for your other products.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.