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My Digital Farmer | Marketing Strategies for Farmers

Jun 7, 2023

What if I told you that the average cart abandonment rate across all industries is 69%?

OMG, yes. It's a big deal.

This week, I was placing an online order for poly bags for our farm's pack shed. But as I was reading the product description, I couldn't tell if this was the "right bag." I went to look at the actual box in my pack shed to read the label. I copied down the product number, and all the specs like 1.5 mil and 1.8 gallon -- just so I could make sure it was the same bag. But the product description didn't have those details. I actually found myself squinting at the poorly lit, fuzzy product photo -- trying to decide if I wanted to take a chance and just order them. In the end, I had to call the company and ask clarifying questions. 

I felt friction. I was annoyed. I almost gave up -- especially when I realized I'd have to call someone.

How many times does a similar type experience happen for your new clients? Are you inadvertently creating friction in the actual buying process because you have some kinks in your ordering process? 

In today's episode, I provide you with a checklist of essential elements to evaluate in your checkout process, ensuring a seamless checkout, so that your customers aren't experiencing any confusion or speed bumps when they try to "BUY NOW."

After you listen to the show, I want you to do a detailed audit of your new buyer's journey, and uncover some of the places that are confusing your new clients and making them abandon ship. I bet you'll find something you didn't realize was there.

Remember: the goal is NO FRICTION.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Some of the resources mentioned in this episode:

I share this list of "optimized CTA button text" in today's episode:

  1. Proceed" instead of "Continue to Checkout" or "Complete Purchase"
  2. "Submit" instead of "Place Order" or "Finalize Purchase"
  3. "Next" instead of "Review Order" or "Confirm Details"
  4. "Click Here" without specifying the action, such as "Click Here to Proceed with Payment"
  5. "Continue" without indicating the next step, like "Continue to Payment" or "Continue to Shipping Options"
  6. "Finalize" without clarifying what is being finalized, such as "Finalize Your Order"
  7. "Register" instead of "Create an Account" or "Sign Up"
  8. "Upgrade" without indicating what is being upgraded, like "Upgrade Shipping" or "Upgrade to Premium"

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.

Episode 151 Creative Badges for Your Product Descriptions

Episode 213 How to Tell Customers What to Do in 3 Easy Steps

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

CSA Tips and Tricks E-Book Canva template -- this Canva template is customizable! It's the playbook to share with all your new CSA members, that teaches them the ropes for how to become a CSA master member faster. Use it as a lead magnet for your CSA product line, as an onboarding gift to new members, or as a bonus in your CSA offer!

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