Jun 7, 2023
What if I told you that the average cart abandonment rate across all industries is 69%?
OMG, yes. It's a big deal.
This week, I was placing an online order for poly bags for our farm's pack shed. But as I was reading the product description, I couldn't tell if this was the "right bag." I went to look at the actual box in my pack shed to read the label. I copied down the product number, and all the specs like 1.5 mil and 1.8 gallon -- just so I could make sure it was the same bag. But the product description didn't have those details. I actually found myself squinting at the poorly lit, fuzzy product photo -- trying to decide if I wanted to take a chance and just order them. In the end, I had to call the company and ask clarifying questions.
I felt friction. I was annoyed. I almost gave up -- especially when I realized I'd have to call someone.
How many times does a similar type experience happen for your new clients? Are you inadvertently creating friction in the actual buying process because you have some kinks in your ordering process?
In today's episode, I provide you with a checklist of essential elements to evaluate in your checkout process, ensuring a seamless checkout, so that your customers aren't experiencing any confusion or speed bumps when they try to "BUY NOW."
After you listen to the show, I want you to do a detailed audit of your new buyer's journey, and uncover some of the places that are confusing your new clients and making them abandon ship. I bet you'll find something you didn't realize was there.
Remember: the goal is NO FRICTION.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
I share this list of "optimized CTA button text" in today's episode:
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